Get Influencers to talk about your brand on Instagram Stories
A new Octoly feature: How to boost your earned media
At Octoly, we believe brands should take advantage of the amazing innovations that social media platforms offer. That’s why we’re launching a new feature that will enable you to make the most of Instagram Stories!
These reviews show one of the best engagements among all existing social networks.
OK but first, what is Instagram Stories?
Instagram is growing at an extremely rapid pace: to this day, the social platform has a total of 500 million daily users!
Stories is an extension of the platform and has become an essential part of the Instagram experience: 300 million daily users go on the app to see what their friends or contacts are doing in the moment. These stories last 24 hours.
The connection frequency on the app has increased since Instagram Stories’ arrival. Users would spend between 15 to 20 minutes on the app, but now, each user under 25 spends on average 32 minutes on Instagram each day.
What has Octoly got to do with this ?
More and more influencers are using Instagram Stories as a way to communicate about their most recent updates to their audiences.
By activating this feature on your Octoly account and allowing influencers to talk about your brand, you will gain more visibility and interesting content than a simple review on Instagram. Instagram Stories is quality content and viewers are more likely to engage with influencers and vice versa!
How is this going to help my brand ?
More and more brands are successfully integrating Instagram Stories in their marketing strategy by encouraging influencers to include call-to-actions and behind-the-scenes glimpses in their stories.
This means that your brand can access another space and gain more time to promote your products with micro-influencers’ help. The chances to increase traffic towards your e-shop is constantly increasing, thanks to the growing number of people using this feature.
How do I activate this feature ?
If you already benefit from Octoly’s Instagram service, this is as easy as pie! When you create a campaign on Octoly, go onto your Pro account and activate the “Stories” platform in the “Audience” section. That way you allow eligible Octoly influencers to post an Instagram Story review rather than an Instagram post.
If you’re interested in Instagram as well as YouTube, please notify your account manager so we can help you out.
What’s new? Every influencer must insert a link that will lead the influencers’ audience towards your product in order to get clicks or add the “Swipe up” element to shop the item.This will provide you with new performance data and give you access to traffic information.
By activating “Instagram Stories” campaigns, Octoly gives you access to new data on your Octoly pro account. In the “Report” section, an entirely new “Conversion” tab appears, presenting you the total and average number of “Swipe up” reviews.
Reminder: The Octoly Eligibility Influencer Criteria for Instagram Stories
- Influencers have a minimum of 10k subscribers on their account
- Octoly influencers have a professional Instagram account
