Hi! Each week, weāre bringing you the most important insights about your industry, right to your inbox.
Hereās what weāve been up to this week š
Tall Oaks Start Out as Tiny Acorns š±
Top brands have been dominating the consumer audience for years with all the muscle and experience ā so how did these little rookie brands catch up in so little time?
The Download Derby
As the most-downloaded app in the U.S., U.K., France, Canada and Australia, Bitmoji has officially made Snapchat one of the top 10 most-downloaded apps globally, in the ranks of Facebook and Google.
Less Is More
The smaller social media creators who are having genuine conversations with their followers are approximately 10% more influential in driving action.
Itās the Community, Stup*d!
Today, the most powerful endorsements come from infiltrating the established trust of the creator-consumer relationship.