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Here’s what the industry’s been up to this week 🙃
Connecting with the right influencers to combine your brand identity with theirs is essential to successful influencer marketing campaigns.
These feature articles discuss how the industry is evolving as a result of the influencer marketing movement.
How Adidas is using micro-influencers
Thanks to Adidas’ app “Glitch”, the famous brand is attracting — with micro-influencers’ help, the same level of interest and response as conventional product launches backed by big-budget media campaigns.
B2B Influencer Marketing is Becoming a Thing. Why?
B2B customers are interested in solving problems they encounter and turn to and trust legitimate experts in their industry’s space. The best influencers will cut to the chase without dawdling.
Why Shoppable Ads Could Be the Next Big Thing in Influencer Marketing
Shoppable ads for influencers could boost e-commerce by removing the clicks and steps it takes to go from content to commerce.
11 impressive influencer marketing campaigns
A little inspiration never hurt anyone! Here’s a list of the top 11 influencer marketing campaigns that made waves as the most effective for influencer-focused brands.
