Unless you’ve been living under a rock during the week or so, there have been some rather interesting changes in the marketing world!
You have probably deleted an average of 28 emails over the past weekend or simply ignored them. The reason is, you’ve heard that Black Friday is on, far too many times and your patience has reached its limits.
As sales grow online, brands are looking to be more creative
Black Friday is known to be one of the busiest shopping days of the year as people get mentally (and physically) prepared, to get the cheapest goodies from their favorite stores.
In 2016, 137.4 million shoppers visited stores and websites throughout the entire Thanksgiving weekend according to the National Retail Federation (NRF).
Cyber Monday is also on the rise: In 2016, Cyber Monday saw over $3 billion in sales and became “the largest online sales day in history.”
Brands are using their help to boost their brand awareness, visits on their websites, and create revenue.
Influencers understand the interest that numerous annual events represent. They take the opportunity to talk to their audience about brands in their Instagram stories and posts, blogs, Snapchat stories and other social platforms — whether they are sponsored or not.
The question is, how do brands manage to bypass people’s frustration about “Black-Friday-Overload” and make them consume anyway?
You don’t need to look too far to realize that influencers are brands’ new voices. Brands are using their help to boost their brand awareness, visits on their websites and create revenue.
According to creator Emma Bonneaud (22k Instagram followers), presenting the latest news about the fashion industry is essential for her audience.
“People aren’t bothered in spending hours looking for something they don’t really need. Nevertheless, I do feel like I have an important role for brands. I have the duty to promote interesting content for my followers as well as promote brands without overdoing it.
I spend a lot of time curating promo codes and talking about the things I love. Thanks to the content I post on my blog and my Instagram account, my followers aren’t wasting their time anymore.“ — @allineedisclothes
Influencers understand the interest that the numerous annual events represent, so they take the opportunity to talk to their audience about brands — weather they are sponsored ads or not, in their Instagram stories and posts, blogs, Snapchat stories and other social platforms.
“Thanks to my personal online store OctoPrime, I can add most of the products that I have posted on my Instagram account. Everything can be found in the same place, it’s a real time-saver for the people following me!”
Its convenient to followers that she links the products, as they don’t have to look too far to buy them anymore. The most important is that all influencers talk about brands they appreciate. It’s necessary to be able to relate to the products and services otherwise, followers will flee away.
Emma recommends influencers to distribute promo codes if they really have something in common.
“Don’t drown people with content. It goes without saying that this applies to brands as well.”
Creators’ input, brands and influencer marketing combined are entirely changing people’s spending behavior. Fancy a try with your brand?
If you are interested in promoting your brand with Octoly creators, please click below or send us an email at success@octoly.com :
