Millennial Influencers Who Are The New Stars of Web Advertising

Octoly
Octoly
Published in
2 min readMay 30, 2017

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Here’s what the industry’s been up to this week 🙃

Thanks to their loyal and highly engaged following, Influencers are making headlines and mingling with Hollywood A-listers at the Cannes Festival.

Meanwhile, Polaroid Eyewear is working with influencers on a global scale to celebrate its 80th anniversary. However, not all brands are engaging enough with influencers, and therefore are failing to create the right opportunities to impact every part of the customer experience.

Finally, Amazon’s program designed for influencers with a large audience and a high frequency of posts with shoppable content is seeing results!

Millennial Influencers Who Are The New Stars of Web Advertising

Creators are hitting the red carpet while brands are tapping into audiences that wish to emulate these influencers’ lifestyles.

Polaroid Eyewear Enlists Instagram Influencers To Mark 80th Year

Polaroid is working with a range of influencers to engage with consumers. These influencers can help transform the message and story of the brand.

Why Influencer Marketing Needs to Grow Up

Influencer marketing is all the rage among marketers. There’s just one tiny problem. It is grossly underutilized.

Two Social Media Heavyweights Show Us Amazon’s Influencer Program

The Deal Guy and What’s Up Moms, original participants in the influencer program, are satisfied with early returns with the Amazon Influencer Program.

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Octoly
Octoly

Connecting Influencers with great Brands to receive free products for reviews on Instagram and Youtube.