Some startups are pushing boundaries and reshaping the beauty industry

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Here’s what the industry’s been up to this week 🙃

Rihanna on Building a Beauty Empire: ‘I’m going to Push the Boundaries in this Industry’

Rihanna opens up on breaking major boundaries with her makeup brand Fenty Beauty. Her brand emphasizes on inclusivity and the importance of making quality affordable, RiRi is transforming the beauty industry as we live and breathe.

A complete breakdown of the Covergirl relaunch

Covergirl is undergoing a major revamp full with a brand new logo and slogan “I Am What I Make Up”. The relaunch comes at a time when power balances have changed in beauty. The brand recognizes how important it is for people to embrace their individuality, and express themselves in unique and diverse ways.

These Cosmetic Brands Are Letting Consumers Define What Beauty Means to Them

Read about brands that are truly making a difference and challenging other beauty brands to stand for better values. With the digital transformation playing a huge role in these changes, brands are discovering new ways to get through to their consumers.

Access over money: How Sephora is quietly supporting female entrepreneurs

The “Sephora Accelerate” initiative stems from the company’s history for trying bold new ideas. The brand is known to push boundaries in the beauty industry. The program is accelerating at a quick pace and looking to improve the access and education for female lead beauty brands.