Unilever goes minimalist and proves packaging is everything
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Here’s what the industry’s been up to this week 🙃
Unilever Turns Tables On Influencers With ‘New’ Hair Care Brand
You may have never heard about Evaus, but you’ve probably heard of Suave — a common household haircare brand by Unilever. The FMCG powerhouse got creative with Suave’s branding to appeal to millennial influencers and drive them to buy, proving packaging is everything.
Which Luxury Brands Are Reaching Millennial Shoppers?
In today’s digitally driven world, stakes are high for luxury brand marketers. That being said, many are winning over millennials by shifting their messaging to focus on enhanced brand experiences in a social world, rather than the products themselves.
How To Measure The ROI Of An Influencer Marketing Campaign
As the influencer landscape quickly evolves to become increasingly data driven, brands must keep a close eye on the actual effectiveness of influencers. Various tactics like promotional codes and traceable links can help brands be more accurate in measuring the ROI of influencer content.
Instagram Influencers Warned By The FTC
Quick to catch up with industry trends, the FTC is identifying all types of endorsement that impact consumers’ decisions. It’s now singling out specific influencers with warnings that all brand relationships must be clearly disclosed when endorsing products on their social channels.
