Preseed Startups

If you have a MVP with some traction and are now looking to raise money in upwords of Rs 20 Lakhs or $20,000 upto $ 100,000, you could go and find an angel investor yourself. All you got to do is pitch a slide deck to an investor of repute. You don’t really need Preseed if you are fully ready to be backed by the monies of thoughtful, deeply experienced, well achieved and connected investors!

However, if you wish to have someone who you could now discuss the plan in greater detail with to have a clearer perspective into the game you are in, for in the very short future monies of other very smart people are going to get involved. We may be happy to help if we like your team, MVP and current slide deck.

I am starting SK, a subsidiary advisory and research initiative of Preseed, to find a hand full of action oriented, extraordinary humans that I can make great timely impacts with the help of.

Among other things listed below, some personal solid mentorship is what we can give to you for now. We can add you into our culture by adding you into our portfolio at Preseed Startups where we inspire, ideas faith and action. In that mentorship, how you will raise investment, some leads to investors etc. may happen. As we progress over the next 3 months and some milestones well, we will do whatever we can considering doing as if our own, like we would do for any of our other startups. Our participation with you will be directly proportional to your offer, so before we proceed with you, we need to know — what would be your offer to us?

We have asked you straightforward questions right up the end of the line above and we are really expecting a straightforward answer. As far as us giving solid mentorship to you is concerned you can go and have a look at the philosophical depth of Preseed or you can see what I am made of, you can try to look deep inside in my own words on my medium. When learned from us, you will know more about not just business bootstrapping and team building, but also creativity and spirituality with logics, not stories.

We are not going to be about number projections. We are going to be about empowering entrepreneurs that have an incredible ‘idea’, prototype, a great team and an iron will to execute. We never ask for projections from our startups. This is going to be about very early stage startups and we will make it be this. This will set us apart from a lot of other accelerators.

Our team and extended network has fair knowledge about what is going on in the web, and that makes our team identify novelty really well.

As soon as we list you here, we open some possibilities for your opportunity to get discovered by those who open Preseed. It may lead to some solid connection for your idea/startup. Many talented people open the webpage of Preseed and get led to develop relationship with our startups.

Also immediately after we list you, you settle somewhere in our minds. That means, in a day when we research on matters of interest to us, we research for you too.

The things we do in a day, enable us to stumble upon many teams with a strong will to build further upon their startups, with supporting skills, fully a market ready product, logistical and back end capabilities. Almost invariably, if we find them good enough to ping our minds, we would have views for them that could help them make further progress. But these views are not mere theoretical views, these are strategies that need to be executed beyond the current capabilities of the startup team. So, in order to help these teams at different stages of the startup life cycle we have allowed for such teams to apply to us at Preseed via Startup Kitchen.

Here is more that I would like you to be aware of already before meeting us:

Note -: If you are coming to us to do a deal with us, not for our minds, but for the money/monetary investments. Then we are not a right place for you to apply to. We are not a fund. If you need our mind, then we are the place for you.

We love the fact that you are writing codes and designing upon your ideas right from your bedrooms and dormitories. We also love that not having the money or other resources to build upon your dream doesn’t stop you from doing so. We love it all so much that we decided to help you.

By the way we take incubation/acceleration of our startups in the world’s best incubators/accelerators very seriously. Thus we take it upon ourselves to have our portfolio startup companies be placed within them, at the right time. So our advise will invariably be meant towards a global impact rather than a vision and foundation laid for an India centred mindset, rather than a world at large centric mindset.

By becoming the founding guides in your startup, we want to take a chance, in our own way, with whatever gets built here on the culture and soulful foundations influenced by Preseed, which is known in closed circles to have an incredibly inspiring culture of ideas, faith and action.

If you’d like me to hear you from here on as a representative of Preseed, you could tweet your words with #preseed to @nishchal and I will take you forward. Or you could simply follow the instructions on Preseed Startups Web Page.

Read more for further detail if you sincerely want to build your company with us:

To Preseed Startups Applicants,

If you don’t have a slide deck, make one. We won’t be able to serve you without one. I have written a lot about what a slide deck should be abouthere. Make use of the free gyan from me about making of a slide deck.

Dig us well if you have a consumer web product that is just ready to have its first set of users, regardless of how ugly it looks.


Ugly MVP

Minimum Viable Products should remain ill designed till not customer validated, but not after.


We help such MVPs be used by more customers by guiding the improvement of their current UI by far — 
Maybe you have an app that is ugly because it is way too young or it has grown tired and people have stopped using it for it is too ugly. We will do a mighty good job at that for you. Now you will be ugly no more.
Thereafter, go create demand for your creation. You will be amazed at your customer conversions. We believe that you must create demand by beinguseable and useful to users, not by annoying them with pushing banner ads about your product.

If you’d like us to partner you in giving you the design direction that works, let us know. We take additional 3% ownership in your startup to doing so.

Attributes we are looking for in your MVP -:

  1. A design that works.
  2. A product if executed well can be used by 1000s to millions of users someday.
  3. A product fairly differentiated with a similar product out there on the web anywhere in the world.
  4. The attributes of a good marketer — Here is an article and another one that may help you understand this.

Preseed Advisory Services Scope

We indulge with you over the following matters:

  1. Correct the flaws -:
    a) Product vision — For sometimes there is a beautiful MVP, a solid team, but the product vision is still cluttered with noise, in our perspective, as we detest the unnecessary, it may perhaps call for a product vision pivot. Or striping down an existing iteration, or loading it up instead.
    b) Slide Deck — Being able to put that one line on the very first slide for the investor has got more than just that one line to do. It forces you to be able to speak to everyone in that one line in a manner that convinces them about the novelty of your business; and the drive to achieve the manifestation of that one line helps you simplify your ideas, the first post funding market iteration in that exact direction, clearer product market fit, the new found simpler product vision. It is this slide deck you and us pitch to most suitable incubators).
    c) Advise over any thing critical to the business through out the life of the business or till we hold ownership into your business, whichever expires first.
  2. Investment/Incubation -:
    a) We check if you are optimally bootstrapped currently and also as per the post investment plan. (You see, sometimes you just think you need a lot of money but when we step in, we help you bootstrap better).
    b) The slide we will make together will help you raise some of the amount of investment being seeked.
    Note-: We will help in raising investments from Rs. 20 Lakhs to Rs. 1 Crore.
    It will be a lot of hard work, because every sales is a lot of hard work, and raising money is the kind of sales, which sells a portion of the company at best value, to the best buyer, and that is what I will strive to achieve here. And it is a continuous part of the company’s growth. So I won’t just do it ones, but I will do it every time your company needs to raise money. And so I will also develop relations with such investors.
  3. Visual Communication and Marketing — We also work closely with your team in laying the marketing strategy with crystal clarity, as well as the design and content for your product’s identity website.
  4. We mentor all founders in life skills, spirituality, business building, simplicity, faith, company culture, technology, leadership, growth etc.
  5. Above all, you have access to a vast network of impactful people at Preseed. We at Preseed surround ourselves with absolutely contemporary information and knowledge, which we keep sharing with you too via Preseed blogs. We also sometimes lay out a mural of sorts for our findings, which includes other products similar to yours, your product’s UI inspirations, other building blocks like frameworks, hacks etc. Here you get a good glimpse over our views on whats and hows for your product.
  6. If you have felt us deeply, you may have felt the intelligence and creativity we dwell in. That itself will be the solution to many of your problems in the long run, so long as you can execute. That is enough said.
  7. Connections — Without the right kind of connections and handshakes, you business being game changing will only be a concept in theory. Expect some solid connections through us.
  8. Great Talent — Great talent attracts great talent. So even if you are a good talent and not a great talent. We join you for making the collective of you and I, great. So, now with our presence it may be a tad bit easier for you to attract great talent. If you don’t already have the taste of our vibe, you may not understand this fully. But if you have the taste of our vibe, you will know, that, no one, not even you, will be able to inspire that talent to be a part of your cause more than we can. So you identify top talent, get them into your radar. Be ready to offer them what it will take, and then have us to get into a meeting with that talent. Alternatively, we can aid you by giving you a talent from our team itself, perhaps even full time, but in such a case, you will need to additionally compensate Preseed for having given you the talent, it had identified for itself. We invest heavily in terms of our time, travel and money to surround ourselves with great talent. This compensation we will take from you after forwarding that talent will be for our time, travel and money in keeping relationship with that talent upon previously discussed mind stimulating matter with him or her, all of which is expensive. Often times our compensation from you, will be equal to 3 months of compensation by you to that talent.

Note-: Your journey with us has to be a long term one, only then can you fully bear the fruits of what we sow.

We mostly work with 1 early stage startup, at a time, for 3 months; and keeps 3%-50% ownership in that startup (without investing any money in it, for we are not a fund, but we are your hands on partners at vision, direction and all complicated last mile things).

Preseed admits one such startup at a time when they are a mere prototype and atleast 2 people strong. Over the last 1 year we have added 3 potentially great startups to our portfolio.

Here are some more resources that I have written to aid you in your presentation the day you sit with us to prepare it for the investor:

This article has list of question which you must be prepared before pitching your startup before an investor.

“The busiest of investors give high regard to an introducer who they trust with his business acumen and past credibility. So it would be in the interest of your goals with this investor to find yourself a well regarded individual from the industry to introduce you to the investor. What do I send to the introducer?

If you are sending slide deck to an investor then you must also send these details along with the slide deck, and the slide deck should be sync with this article.

OUR WEBSITE -: http://startups.preseed.in

I am your man from the Preseed team. My name is Nishchal Kesarwani. You may know a lot more about me by just reading this publication tiled The Preseed.

So, in short, I will be your best pitch maker, best deal maker and best match maker. This is a category of hustle that will make all other hustles simpler.

Note 1:

It is a part of our company policy, that we will not start moving and shaking things for your company till the agreed upon shares of your company are duly transferred to our company Preseed Ventures Pvt. Ltd., for our services mentioned in this article. However, we will remain in dialogues with you, but don’t expect an active participation form us, till you have delivered on the committed upon equity shares.

Note 2 :

It is also necessary that when you will raise further funds in future then you may have to issue fresh shares to external investors and this may result in “dilution” of x% stake of Preseed in the then equity share capital of your company. This issue needs to be addressed by the CA who is advising you. Please also ask your CA/advisor to create a Legal Agreement [Shareholders’ Agreement] that ensures x% of ever time equity of your company in favour of Preseed and what services will be sought by you from Preseed. Preseed will also like to know who are the other Shareholders in your company as those shareholders will have to sign the referred Shareholders’ Agreement along with a “Deed of Adherence” which shall also be signed by all future subsequent shareholders of your company ensuing seamless x% stake to Preseed in equity share capital/ownership of your company in future too.

Remember, some startups fail at utilising their advisors because they don’t listen well. They may be sent an email with instructions or steps, but they will mess up the order of the steps and expect results still. I recently experienced this with a food startup I am advising. They had to first transfer 3% equity to my company. And then I had to help them achieve their slide deck and vision with clarity. They underestimated the importance of this step, and jumped straight ahead at an introduction I got to them. They thought this was it. Little did they know that a pipeline of such intros needed to be created, because some intros were going to actually lead to investment, and some not. They burnt their energies in pursuing one person, instead of drafting a deck that I approve of, and then emailing it to many such investors and then picking and choosing from there, one at a time — after the best among them says no, proceed to the second best.


Thus its important to understand, Preseed is going to be about intuition, about gut, about finding early stage startups that have not reached the market well yet, without going through unnecessary number crunching and slide decks. We will take a leap of knowledge and faith with the cofounders of our current and future portfolio companies.

Our team and extended network has fair knowledge about what is going on in the web, and that makes our team identify novelty really well.

As soon as we list you here, we open some possibilities for your opportunity to get discovered by those who open Preseed. It may lead to some solid connection for your idea/startup. Many talented people open the webpage of Preseed and get led to our startups listed there.

Also immediately after we list you, you settle somewhere in our minds. That means, in a day when we research on matters of interest to us, we research for you too.

The things we do in a day, enable us to stumble upon many teams with a strong will to build further upon their thoughts, with supporting skills, perhaps even a sound prototype, logistical and back end capabilities. Almost invariably, if we find them good enough to ping our minds, we would have views for them that could help them make further progress. But these views are not mere theoretical views, these are strategies that need to be executed beyond the current capabilities of the prototype team. So, in order to help these teams at different stages of the startup life cycle we have allowed for such teams to apply to us at Preseed.

As soon as we find time to look into your application, we will. We will soon thereafter, do a deal with you and get you started on your journey with Preseed.

We closely monitor your startup to advise you proactively, by taking our own initiatives to actually help you translate your startup into an extraordinary business.

We expect to have atleast 1 unicorn from among our portfolio startups in 3 years. Implying 100s of millions of dollars in value creation for Preseed in 10 years.

Further notes -:

After every 5 startups we intend to add one more mentor to the Preseed team, which currently has Nishchal as the solo mentor.

  • 20% of Preseed’s ownership in such portfolio startup is shared with the mentor on that specific startup.
  • The startup mentor network of Preseed will be built by Nishchal through his own network of solid tech startup entrepreneurs in India.
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