PY Ch 3 — About Preseed Yoga, union WITH ONES OWN IDEA.

In the backdrop of the tone of Preseed Yoga, I will help your ed- tech startup — through my advice to you and hustle, on all matters of your business.

By doing activity in the world; by choosing a purpose you are trying to reach out to that blissfulness only. The problem is that the direction is completely wrong. Therefore, it will lead to desperation and more intense activity. This vicious circle has no end. The only solution:
If you get in touch with your blissfulness. Then all activities will become inclusive.

Human beings are more than gadgets but function like gadgets. They have hardware and software. The software is acquired by them only, but they are unaware of it. Therefore, if they face a consequence they blame their destiny or God. Since they don’t have the necessary capability to create a change in the acquired software for the desired result; Our Yogis of the past created powerful energy zones to induce the necessary change. There is a whole science of consecration towards this. It’s almost a forgotten science of tremendous impact.

India is known for its consecrated energy. Temples are for that.

And this that I am doing, is not Yoga. Please don’t struggle in the name of Yoga. That will be Dhoka with Yoga. Athleticism in entrepreneurship
Is no different from Athleticism for real.
Meaning, to be an extraordinary entrepreneur, be fit.
Factors contributing to ones fitness — Self and gene.
Self — means here, ones own reason, drive and methods to stay fit.
Gene — I think I get it from my father. In part. And the other part, from my own self. He once walked for days from Haridwar to Badrinath, while he was 22 perhaps. He was on his way to exploring sainthood. I think that walk tells me about how he must have had the determination even in the muscles. Just like I do.

Preseed Yoga is about the metal action way of fixing your life. — You need to first understand this, to understand Preseed Yoga.

Questions —

This essay is a detailed insight into the following 8 questions or their likes and how we go about preparing you for them. This should further reveal Preseed Yoga to you.

  1. Who are your customers, and what problem are you solving for them?
  2. What is unique about your solution? What is your unique insight?
  3. Business model
  4. Unit economics
  5. Go to market strategy
  6. What are your customer acquisition and distribution channels
  7. What is your founder/market fit?
  8. So much more, that we felt the need to write a whole essay for you. Read on.
Here I have already spent 36 hours sleeplessly, over coffee, in 2014, mostly over debates across nearly all social networks until that year. This image is the end of that discussion to prove why the knowledge of social network means knowledge of the social web. And how the knowledge of the social web is uber useful for startups. I claim to be the best critic you are going to have towards building a company. A critic that not only boldly, honestly, brutally, and knowledgeably criticizes an idea but also gives you ’your mind stimulating’ information about why your idea is being criticized. What makes me critical is also what makes me push you with knowledge and inspiration to do the better thing.

Are you here to have us flow your startup deal in among our network of investors?

We hustle with you all the way to facilitate investments for your startup. But, that is the last and least of what we will do. That is merely a by product of what needs to be done on you, for you, that you get investment itself in the first place.

This program is not about floating some deal to an investor like a broker. It is about being able to tell your story better than you can.

We will not wait for you to bring your number projections before we say yes to you. And, if we say yes, it is a life long one. We like to bet our time on you before you can show the numbers. We bet purely based on our own insights and interests. We are about empowering entrepreneurs that have an incredible ‘idea’, a highly capable founder and an iron will to execute. This is about very early-stage startups. If we find you good enough to stimulate our minds, we would have views for you that could help you make further progress, from where you found yourself stuck and struggling. But these views are not mere theoretical views, these are strategies that need to be executed beyond the current capabilities of the startup team. When you sign a deal with us, be ready to be fluid to accept the NEW.

I say everything below in humility, but affirmation. I hope you will dig this, mostly in the depth of your silence. Dig us really deep, if you have a consumer web product that is just ready to have its first set of users, regardless of how ugly it looks. However, you are welcome even if you are pre-product/prototype and alone.

The first quote below capture where you may be, and the second captures, what could be done on you, by us. There is mostly always room for greater clarity of thought. If you are absolutely clear on your words, direction, plan so simply that those you identify as collaborators understand at once and participates in what you are doing, consistently — then you don’t need us. If not, then you need us.


I am Nishchal, and I want to train you in simplicity.

What is a “questionologist?” (And why should you care?).

This link will give you some perspective on the importance of questioning. However, if you know the importance of being questioned for your own good, proceed to read below..

“To me, any question that causes people to shift their thinking is a beautiful one.” — Warren Berger

What do we do for you? We open doors of expansive perception.

Questioning is the most important thing we do for you. Leading to a renewed vision articulated in such a way, that it inspires team for they understand the vision for its simplicity and practicality. Generally this step is to do with trimming down of your feature rich plan to making it about ‘One Key Thing’, your USP, and mind you, USP is one first, not two; followed by all articulations centred around it. The right words, spoken and written with impact, by us, will hold values across pitching your startup to an investor; to a customer; to a partner; to your teams; but most importantly, to you, yourself. We do these right words over over days and nights of profound thoughts and research.

We also help you tweak designs on papers and content for your product’s identity website. What we will talk to you about across the next few months through our whys, whats and hows will aim to help you achieve — a more conscious, iterative and scalable vision; and in the process:

  • Brand positioning — We give you something we call the first page of your words to your audience. This is a defining one. This sets the tone for what you will be known to have done, at first, and completely. Here we take care of the words that reveal your brand and identity — The identity of your business in the mind of people who want to know you. This and this alone will determine, what kind of handshakes you do, simply, just by communicating on the website about you. This is the first thing we like to dabble with you over. Having the right identity means, saving energy from having to explain, yet ambiguously, about who you are and why you deserve the handshake. Whether you are aligned with your brand, it reflects on your slide deck — that your business plan is in harmony with the brand possibility you are after in its position in the market. (I have a great understanding of Prelaunch Marketing. I found out that in best cases of software dev. — prelaunch marketing precedes coding. I would like to open it up to any tech startup to start learning from. Strong Prelaunch marketing should tell if the product is worth coding or not. It’s better than any other kind of validation.

The first thing you have to get right according to us is the vision as an iterative plan, where the first iteration really truly is the MVP with a globally scalable possibility in shortest amount of time. We craft with you visions of that magnitude. This renewed vision and advisory alongside is more than double your business potential — for there must be some extreme value in the lessons I will be sharing with you. If we shake a hand, it must be on the grounds of that possibility.

  • Clarity over MVP — This can make or break your budget. One simply definable idea — I often notice how the exercise towards this is underplayed. Ugly MVP — Minimum Viable Products should remain ill designed till not customer validated, and that is alright, but not after. I help such MVPs be used by more customers by guiding the improvement of their current UI by far In fact, I believe that you must create demand by being use-able at the level of your MVP all the way to it being beautiful, and not by being too many things and then annoying them with pushing banner ads about your product, meaning, by pushing your promotion with too many words, for too many things take too many words. One thing can be spoken about well, in one line. Be so good at doing one thing, that they talk about you with each other, let alone use you. I will help you with this one thing. I will also give you broad MVP wire frame, functionally, fairly differentiated with a similar product out there on the web anywhere in the world. (A design that works).
  • Clarity over the next sets of product iterations/versions
Minimum Viable Product: Minimum — One thing. Period. The first relevant product, made up of just one thing. Viable — If that one thing is to be viable, it will be viable to a definite metric of impact.

When the above three fall in line — you are ready to move forward. This is a philosophical process which gives birth to the RIGHT DIRECTION.

  • Vendor/Candidate Intros — I may be introducing you to relevant vendors, however, I myself may not be a part of anything more than the introduction. My commitment to you so far is, the time I will spend with the founder on matters of great intellectual challenges all the way to final strategies. I would expect the founders to be able to execute these strategies with their teams and vendors I will introduce them to.

Leading right handshakes not just recommending them — Support from the right set of investors and handshakes. Without the right kind of connections and deals, your business being game-changing will only be a concept in theory. Here we take care of the words that reveal your brand and identity — The identity of your business in the mind of people who want to know you. Having the right identity means, saving energy from having to explain, yet ambiguously, about who you are and why you deserve the handshake.

  • Connections — We open some possibilities for your startup’s growth almost immediately. It may lead to some solid connections for your idea/startup. Many talented people from our extraordinary network get led to developing relationship with our startups.

E.g. Preseed connected Jitendra Sharma of Taxipixi with Pritesh Agarwal who was the VP at Ola at that time. This connection leads them to become cofounders in a spin-off using their collective lessons to create something new as co-founders. They ended up starting up Zipgo.

  • Right slide deck — It is not just for the investors. It is for you to see for yourself, and to show your company to anyone, in 12 slides. Being able to put that one line on the very first slide for the investor has got more to do than to just put that one line. It forces you to be able to speak to everyone in that one line in a manner that convinces them about the novelty of your business. The drive to achieve the manifestation of that one line helps you simplify your idea, and to build the first marketable iteration in that exact direction, hence, a more likely and clear product market fit, the new found simpler product vision. It is this slide deck you pitch to most suitable investors.
  • Meetings — Having us on your side of the table will mean, you will mostly have a proxy leader in the meetings in our voice and orchestration. We help you make the deals and train your team that define your business direction of the future.
  • We will give you legal advisory, contractual/negotiation points and appear for meetings, that serve as the long term foundation of of your handshakes with others, going forward.

As soon as we are on the same page about this through a written contract with you, we will further our engagement. But by this time, you may have felt the potential impact of our thought on your venture.

Don’t read any further if you are not ready to share 5% of your company just to continue to have conversations with me over the next few months towards nailing all of the above.

Your Total Cost:

Your cost — Upto 70% equity in your business for a few hours with us every day over our lifetime. This, because our presence will grow your business by at least 10x purely out of strategies we do for you and the presence we make in our business’s meetings.

Terms and conditions:

1. We charge at least 5% equity upfront + Rs. 50 Lakhs for those . We will give you a credit period of 1 year to pay the cash fee by allowing you to pay in equal monthly instalments. We will give you a discount of 25% it is paid in advance i.e. within 3 days of our contract’s effective date.

We take an upfront equity of 5% on day 1 itself for lending you our mind, remotely, such that you have clarity over ‘focus on one thing’ and ‘lean’. This is the first step of our involvement with you through phone calls and whatsapp voice notes. 3 months of access to me will be established at this stage.

Please don’t expect us to do anything for you before 100% of the compensation mentioned above is moved in our favour. Apart from of course, what we may have already done for you in the first set of meetings itself.

One day, at a cost of Rs. 50 Lakhs, and 5 % equity of your business, you would have begun to find the answers to the questions that will enable you to be a multi billion dollar business, someday, in 10 years.

Note : 5% is not enough for what we deliver, and so we attach ourselves to a milestone to make that further gain of rest of the 45%+ equity. We will discuss this on case to case basis. Our motivation to participate as a business with you is in this step. Because it is a direct worthy, boundless reward for how we raise the bar for you, with the resources it takes.

A guiding mind — it is this, you hire us for. Know this with clarity. Only this.

Towards the end of 2 years journey with us, you and most you will touch will evangelise your mission, not just your idea. For achieving natural evangelism of your company, 2 years is not a long period of time if this could be achieved. When your team believes in you for it understands your thought through the right set of words from either you or us or both of us, it is likely that you will be able to hire them at lower costs; because they are inspired now. It is the expression of your thoughts that will move your culture to be from that of employees to that of co-owners. It will keep the zeal within the company and outside, of the company, progressive.

You may write to us at with your Slide Deck and how you found us i.e. reference. Write anything and in as many words as you like, but do attach a thoughtful slide deck. Remember, we may share this deck with our trusted network. Make it count. You never know which one among them may turn out to be a yet another handshake of significant importance to your startup, if they like it too. Our extended network has fair knowledge and credentials to know about what is going on in the world of contemporary web, and businesses and what from there can we leverage, including connections for you. The things we do in a day with our network, enable us to stumble upon many teams with a strong will to build further upon their startups, with supporting skills, a market-ready product, logistical and back end capabilities. We notice yet many of them fail. A lot of that reason is — that there is no one giving them outside-in perspective as we can. The adding of this colourful perspective means, they will always be thinking beyond norms.

If you are sending the slide deck to an investor then your slide deck should be in sync with this :

If you don’t have a slide deck, make one. We won’t be able to serve you to the floor of our depth, without one. I have written a lot about what a slide deck should be about, here. Read it, it is a work of genuine research and experience.

Make use of this free gyaan about making of a slide deck. It is not the deck, but the process to making your deck, that satisfies us. That will be the key. This matters in how you and I learn or relearn to look at your business.

It will aid you in your presentation the day you sit with me to vet your presentations before they reach the investor.

It has a list of questions, the answers to which must be prepared while pitching your startup before an investor.

“The busiest of investors give high regard to an introducer who they trust with his business acumen and past credibility. So it would be in the interest of your goals with this investor to find yourself a well-regarded individual from the industry to introduce you to the investor. We will look after this step too.

I hope you READ WELL as I attempted to express myself, as your potential mentor.

Expect the Preseed touch on your founders:

Open the above link to read 10 points as a summary of words of this essay so far.

None of the above is in isolation of the other. When we serve you, we serve you advisory in all spectrums of yoga and business.

WE WILL TEACH YOU TIMELESSNESS. WITH THAT, WE WILL TEACH YOU HARMONY. Watch closely the rise in upliftment of the sense of your possibilities and capabilities, clearly out of just one right step forward — Preseed Yoga. To know possibilities conversations with me can lead you to, you need to think intuitively after researching me abstractly over my writings here on Medium, online social media presence and my website, so as to imagine — what could the mostly silent founder of Preseed know and do for you. For many, perhaps nothing. For you, something — because what you are building, I would have wanted to build anyway, someday, for the good it stands for.

Note — It is also necessary that when you will raise further funds in future then you may have to issue fresh shares to external investors and this may result in “dilution” of x% stake of Preseed in the then equity share capital of your company. This issue needs to be addressed with clarity and detail by the CA who is advising you. Please also ask your CA/lawyers/advisors to create a Legal Agreement [Shareholders’ Agreement] that ensures 15% of equity of your company in favour of Preseed and what services will be sought by you from Preseed (which should be from within the scope of what is written here). Preseed will also like to know who are the other Shareholders in your company as those shareholders will have to sign the referred Shareholders’ Agreement along with a “Deed of Adherence” which shall also be signed by all future subsequent shareholders of your company ensuing seamless x% stake to Preseed in equity share capital/ownership of your company in future too.

What happens if I don’t perform for you? The same, that would happen if any decision of yours fail — you will lose money on that decision. That is the risk you have to be willing to take.

Being advised by I simply means that you will get access to I, for boundless timeless conversations to solve your business challenges. Proceed only if you value the presence of a brainstorming partner with an UNUSUAL perspective and energy, to uphold that perspective and energy towards manifestation of it in your startup in every department and partnership. In short, I will help you in ensuring that everyone in your startup knows what they do and what they got to do, with the renewed zeal and sense of an iterative vision and its possibilities, simply, from your perspective+my perspective, on every major strategy. At times if you want someone and you have a good offer, yet, that human is not willing to be your resource, get me to talk to them. So, now with our presence it may likely be a tad bit easier for you to attract greater talent from technology and design, to marketing.

And now, YOGA.




If we have the ability to ask ambitious questions, one day we will have our answers. That day we will innovate, to improve the world. This is where some of Nishchal’s thoughts about and his life come to words. These are tales of love and progress stitched together.

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Nishchal Foolish Kesarwani

Nishchal Foolish Kesarwani

Here, I write my first flawed & fearless drafts of things that matter to me, mostly freedom. Let us start flaws with misspelling ‘Chief’, in my designation.

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