PBR & Harlequin
Professional Bull Riders (PBR), one of the best known rodeo organizations and Harlequin, one of the world’s leading publishers of books for women announced their book publishing partnership debuting May 2015.Harlequin aims to publish four Pro Bull Riders novels covering unique PBR content and presenting top PBR bull riders on the covers. The Harlequin Pro Bull Riders novel will be accessible at Wal-Mart stores all over the United States.
Professional Bull Riding is a famous and well known organization. It is known that women are in everything and Harlequin is the key to get to the female fans. PBR is full of fans all over the world but most of the time women are the ones who like to be involved. This is a good opportunity to let the industry of Harlequin have another touch, trying something new, and at the same time bringing new fans to support PBR and make it more attracting to old fans involved in the sport. PBR is the world’s premier bull riding organization and by partnering up in this case Harlequin will provide future benefits to both organizations.
PBR has been around since 1992, it is the world’s premier bull riding organization with the top bull riders. It features the best bucking bulls on the planet against the nest bull rider. PBR has competed all over the world Australia, Brazil, Canada, Mexico and the United States. It has an approximate of 2.5 million fans all over the world who attend to their events each year.
