Product Management — A Beginner’s Guide
What is Product Management?
Product management is an interesting discipline without a single accurate definition. The closest I have come across is as below:
“Product management is an organisational function that guides every step of a product’s lifecycle, including development, market launch and continual support and improvement, by focusing on the product and first and foremost its customers.”
Product managers collaborate closely with various teams, including engineering, design, sales, and marketing in order to ensure the product’s success.
100 Key Product Management Terms
- A/B testing
- Acceptance Criteria
- Affinity Grouping
- Agile Methodology
- B2B
- B2C
- Behavioural Product Management
- Beta test
- Business Intelligence (BI)
- Business Model
- Buyer Persona
- Cannibalisation
- Churn rate
- Circles Method
- Conversion Rate
- CRM(Customer Relationship Management)
- Cross-functional team
- CTA (Call-to-Action)
- CTR (Click-Through Rate)
- Customer Acquisition Cost (CAC)
- Customer Journey Map
- Customer Segmentation
- Data-Driven Decision Making
- Definition of Done
- Design Thinking
- Eisenhower Matrix
- End-User Era
- Engagement Rate
- Features
- Gantt Chart
- Go-to-Market Strategy
- Growth Product Management
- HEART Framework
- Hook Model
- Ideation
- Impact Mapping
- Iteration
- Jobs-To-Be-Done Framework
- Kanban
- Kano Model
- KPI (Key Performance Indicator)
- Lean Software Development
- Lifetime Value
- Market fit
- Market research
- Market share
- Metrics
- Minimum viable product (MVP)
- MRR (Monthly Recurring Revenue)
- Mockup
- MoSCoW Prioritisation
- North Star metric
- NPS (Net Promoter Score)
- OKR (Objectives and Key Results)
- Opportunity Scoring
- PPC (Pay-Per-Click)
- Prioritisation
- Product Analytics
- Product Engagement Score
- Product Discovery
- Product Differentiation
- Product roadmap
- Product Requirements Document
- Product Sense
- Product Strategy
- Product Vision
- Profit margin
- Quality Assurance
- Retention rate
- Revenue
- RICE Model
- ROI (Return on Investment)
- SaaS (Software as a Service)
- Scrum
- SEO (Search Engine Optimization)
- Sprint
- Stakeholder Management
- Story Mapping
- Sunk Cost
- SWOT Analysis
- Technical Debt
- Top-Down Product Strategy
- Total Addressable Market (TAM)
- Turnover Rate
- UI (User Interface)
- Unique Selling Proposition
- Usability Testing
- Use Case
- User acquisition
- User experience (UX)
- User persona
- User research
- User stories
- Value proposition
- Vanity metric
- Velocity
- Voice of Customer
- Weighted Shortest Job First (WSJF)
- Waterfall
- Wireframe
This is the first among a series of articles by Adithya Sailesh, aimed at consolidating the product management knowledge that I gained from my structured and otherwise learning journey and successful career switch from software development to product management that started over a year ago. The primary goal of this series is to help aspiring/beginner product managers by comprehensively covering all the essential fundamentals, making this leap a lot easier and fruitful.
