A Year of Backing Product Builders

By The Product Co-op

For startups, the path to product-market fit is often lonely and meandering. Having spent our careers building products, we know how meaningful it is to have someone alongside you who’s been there before.

That’s why we started the Product Co-op. Our goal is to invest in and advise founders at the earliest stages of company building. Over the last year, we’ve worked side-by-side with founding teams to help at their most critical inflection points. We’ve workshopped designs and roadmaps, refined pitches, advised on growth tactics, rallied customers and additional investors, and interviewed candidates.

Today, we’re thrilled to announce our investments in 11 promising companies (see below). From robotics and hardware to pure-play software, we’ve enjoyed spending the last year helping build products and companies across a variety of industries.

We’re always on the lookout for more founders who will benefit from our expertise and backing. If you want to learn more about us — from the value that we add, how much we invest to how to get in touch—read more here. We hope to meet more talented product builders along the way.

**Founded by** **Ashar Rizqi**, **Santi Suarez Ordoñez, and** **Lyon Wong**.

Blameless is a reliability orchestration platform that helps teams improve incident management, learn from outages, and get better visibility on reliability.

**Founded by** **Lindon Gao**, **Ahmed Beshry**, **Yilin Huang, and** **York Yang**.

Caper is building a smart self-checkout cart, powered by deep learning and computer vision. Caper’s cart detects items as they are added to the cart so customers can checkout simply by adding items to their cart and leaving the store.

**Founded by** **Adam Golthelf** **and** **Brian Sloss**.

Disclosures.io helps real estate agents manage property disclosures and deliver a better experience in home-buying through software. Agents are able to easily compile and share disclosures and other information about the property with buyer parties upfront, before they make an offer.

Light builds beautiful, aspirational smartphones designed to be used as little as possible.

**Founded by** **Alex Embiricos**, **Sebastian Lobo, and** **Mike Liu**.

Malibu is reinventing how you share your games with friends. Inspired by living rooms and LAN parties, Malibu brings gaming crews together around interactive live video.

**Founded by** **Matt Delaney**, **Jason Calaiaro, and** **Kevin Peterson**.

Marble is creating a fleet of intelligent courier robots to reliably and securely transport the goods that people need and want in a way that is accessible to everyone. Marble’s robot is perfectly suited to transport the essentials including packages, groceries, meals, and medicine.

**Founded by three UK-based doctors,** **Dr. Yusuf Sherwani**, **Dr. Sheeraz Iqbal, and** **Dr. Maroof Ahmed**.

Quit Genius has created a mobile app to help the 700M smokers around the world quit smoking. Quit Genius works by delivering highly personalized cognitive behavioral therapy in small bite-sized steps. Their mobile app helps users change the way they think about smoking and is proven to be just as effective as face-to-face therapy at a tenth the cost.

**Founded by** **Jason Baptiste** **and** **Nathaniel McNamara**.

Studio is a leader in interactive fitness entertainment. Studio lets you enjoy boutique running classes that pair the world’s best instructors with a killer playlist. Take a class on a treadmill or outside at any time that’s convenient for you and compete in real-time on our leaderboard against runners from across the world.