What is Product Management?
The intersection between business, technology and user experience
According to the folks at Aha!
Product management is an important organizational role. Product managers are typically found at companies that are building products or technology for customer or internal use. This role evolved from the brand manager position that is often found at consumer packaged goods companies.
The product manager is responsible for the strategy, roadmap, and feature definition for that product or product line. The position may also include marketing, forecasting, and profit and loss (P&L) responsibilities.
Activities span from strategic to tactical and includes the following objectives:
- Set a product vision and strategy that is differentiated and delivers unique value based on customer demands. This includes defining personas and analyzing market and competitive conditions.
- Define what the product team will deliver and the timeline for implementation. This includes creating a release plan, capturing actionable feedback and ideas, and prioritizing features.
- Provide cross-functional leadership, most notably between engineering teams, sales and marketing, and support. A key aspect of this is communicating the product roadmap and keeping everyone informed of updates.
