The Product People
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The Product People

Iris Sayuri Kazimoto — The 5 What

Iris Sayuri Kazimoto

Product Manager at Easynvest, Lives in São Paulo, Brasil


Passionate about creating solutions that really help improve people’s lives. Worked with products for 6 years, and today leads a team that aims to facilitate the access of Brazilians to the world of investments. Her biggest passion is to travel and discover the 6 continents.


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The 5 What

What is the most valuable thing you carry with you from the beginning of your journey as a product person?

Wow… Working with products these past few years has been the big ‘turning point’ of my career. It has been the experience that has helped me to mature professionally and personally.

I have learned the value of working with different people in a collaborative way, and the strength of having a team that is united, that respects each other and helps to achieve results.

Another super important thing I learned was the value of mistakes and, above all, to allow myself to make mistakes (and that can be very difficult). I came from a background where I was taught that mistakes should be avoided as much as possible. When I started working with products, I understood that mistakes are actually an essential part of the evolution process. And this way of acting and thinking is reflected not only in the professional field, but also in my personal life.

It’s much better to test fast, validate, make small mistakes, and discover new things in the process, than to make big plans that often lead nowhere. The journey makes all the difference.

What do you identify as a common thing among people working on product development?

Developing products means you will be in a constant challenge. There is no routine, no magical plan to follow. So every day is a new discovery and a new learning.

You need to be a person who actually enjoys real challenges, and who enjoys the flexibility to act in many different fields. One day you’ll be interviewing a client, the next you’ll be doing market analysis, the next you’ll be dealing with the indirect management of people, and the next you’ll be trying to solve conflicts of grown up people who for some reason can’t understand each other (just kidding. But…who never faced it? lol).

If I’m going to talk about a unique characteristic, I believe it’s enjoying people. I can’t imagine any successful product manager that doesn’t like people, because basically her day to day is to relate, negotiate, absorb and extract the best from each one. This can relate to theteam, stakeholders or when we talk with the clients.

What do you think will be the next big trend in product development?

Talking about digital products in general, I can’t see a future that doesn’t consider the deep use of data as core to serve society in a more personalized way, always with a goal of using our time better. Time is the most precious asset we have, and it’s finite. That’s why more and more products will help us to optimize it, so we can use it with what really matters, providing better health and well being.

Now when we talk about the social field, we should have products more and more designed to be accessible to everyone. In addition, I also believe in developments in the area of shared economy. More and more we will have the challenge of keeping people connected and with a sense of belonging, in a society where everything becomes more and more flexible and volatile.

What have you learned recently?

I’ve been studying a lot about investments, which is the core of the product I’m working, and about human behavior for the research we are running. I started to read again some books on behavioral economics that talk a lot about how people make decisions and choices. It’s pretty cool to understand some of the behaviors that arise during the discovery process.

Ah, I’ve also learned how to better use the analytics tools we have in the company. As I come from the Social Communication area, my bias is very human-centric. Learning to do quantitative and statistical analysis has been a good challenge.

What would you like to say to the product people who are reading this text?

Product is made of people. It’s cliché, but it’s true. No matter the stage you’re in your career, be sure to evolve your communication and relationship skills with people. This is a daily challenge, regardless of your position, from analysts to CEO’s. The more we can express ourselves the better. The more you listen and build good relationships, the better the chances are of achieving better results.



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