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How Wide Authors are Marketing Their Serialized Fiction
Hint: They are thinking like comics creators.
Although serialized and short-form fiction is taking off in English-language markets, it’s not exactly easy to market your offerings as an independent author. Many fiction apps are a closed ecosystem of sorts, in that you need to gain visibility within the app itself to see traction.
At least, it’s not exactly easy to market your offerings as an independent author if you are trying to market them the way you market your books.
The truth is that working with fiction apps is a pretty different business model from selling ebooks. It resembles what independent comic book creators are doing far more than what independent authors are doing in many ways.
Today I wanted to share some ways that authors are seeing their books explode on these apps. This is awesome, but is it sustainable as competition enters the space over the coming years? I’m not sure. I think it could get more challenging to be noticed on these apps in the coming years.
Here’s what authors are doing right now, with a hint and where we might be moving to:
