Why Brandon Sanderson’s Second Kickstarter Did 4.5x Better Than His First One

Six Lessons Any Author Can Apply to Their Campaign Design

Brandon Sanderson’s campaign took the author community—and then the world—by storm when it hit Kickstarter at the beginning of March 2022 and quickly because the most funded Kickstarter project to date. The previous record was a little under $20.4 million, which Sanderson’s Four Secret Novels project surpassed in its first three days on the platform.

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Monica Leonelle

Monica Leonelle

Writer, entrepreneur, artist. USA TODAY bestseller. I help people get their big stories, messages, and ideas out into the world at The World Needs Your Book.