Mar 22, 2022
11 min read
Why Brandon Sanderson’s Second Kickstarter Did 4.5x Better Than His First One
Six Lessons Any Author Can Apply to Their Campaign Design
Brandon Sanderson’s campaign took the author community—and then the world—by storm when it hit Kickstarter at the beginning of March 2022 and quickly because the most funded Kickstarter project to date. The previous record was a little under $20.4 million, which Sanderson’s Four Secret Novels project surpassed in its first three days on the platform.
