Why Social Media Marketing Will Become More Important in a Fiction App World

What to do when you can’t advertise your content.

Photo by Sara Kurfeß on Unsplash

The biggest complaint and challenge around fiction apps is that authors don’t have a great way of marketing their work there, which means they can’t consistently build their audience through methods that they control.

With the number of authors and creators out there, ads are a must for marketing your ebooks — but fiction apps are a different beast and require a different approach.

Some of the challenges authors face are:

• Fiction apps are a closed ecosystem — It’s not easy to link within these apps, which makes it harder to drive traffic to many of them.
• Novel readers won’t make the jump to serialized fiction — Because it’s a completely different type of story (serialized content vs. novels) and because it’s a completely different way of reading (phone app with coin structure vs. a one-time purchase for an ereader, which may or may not be an app on the phone), many novel readers stick with what they have.
• The content might be novels broken into episodes — Most of the way independent authors have interacted with serialized fiction apps thus far is through taking their current…