Strategy: Getting 2020 Ready

Melissa Perri
Dec 2, 2019 · 2 min read

It’s that time of year — the mad dash to get everything figured out for the next year. Planning, budgeting, and roadmapping season is in full force. So let’s make it our New Year’s resolution for 2020 to do product strategy right.

Most companies spend one day or a weeklong offsite setting their strategy. Work starts and ends in those time bounds. Sound familiar? When we rush the process of setting strategy and don’t base it off cold hard facts, we end up in the Build Trap.

Strategy is a living thing. You’re constantly evaluating it, refining it, and deploying it to teams. But that doesn’t mean that a certain amount of work has to go into creating and deploying it. It’s important this work gets done, and that the appropriate amount of time is spent on it.

This is what we should be doing this time of year. So how do we get started? We at Produx Labs have created a step by step guide to help you set and deploy your strategy so that you can rock it in the new year. We’ve been emailing out these tips once a week to our mailing list, but now we’re sharing them with you.

There are 6 parts to our strategy guide, and new posts will be added weekly. Want early access? Sign up here.

Happy Planning!

Melissa Perri is the CEO of Produx Labs, a Product Management consultancy in NYC. She is the author of Escaping the Build Trap, as well as creator of the online school, Product Institute.

The Produx Labs

Product Management Tales from the Trenches

Melissa Perri

Written by

CEO of Produx Labs and Product Institute. Product Management Consultant, Teacher, and Speaker. Blogging at

The Produx Labs

Product Management Tales from the Trenches

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