How To Pick The Right Metrics
Metrics are the lifeblood of modern marketing, but how do you choose the right ones? It’s a deep subject and hard to wrap your mind around. However, if you can do it then you can leverage the power of data to gain new insights about your business, your customers, and the market. Data-driven decision making depends on gathering accurate metrics and knowing how to interpret them correctly.
The answer to getting the right metrics isn’t gathering more data. We’ve never had more data on our hands than we do today. Instead, we have to gather the right data. You can’t throw every metric and graph up on a dashboard and hope the answer will leap out at you.
You need a plan that makes metrics serve your business instead of running it, and it starts with picking the metrics that you really need to know about for your particular business goals.
The Main Takeaway
In this talk with Josh Vincent of Transparent Partners, we do a deep dive into how to pick the right metrics for your business needs by following a simple process [starting at 12:30]:
- Defining your business and strategic objectives
- Creating a plan for which metrics will be used for what purpose
- Practically classify your metrics to guide your use of them
- Drawing insights and learning from these metrics through process-creation
- Collaborating with others in the business to integrate what insights you’ve learned
This is a long talk with a lot of information. Be prepared to take some notes and download the slide deck for future reference. When you’re done viewing this, you’ll have a whole new way of approaching your metrics.
If you liked what you saw here and you want to know about our upcoming courses at Promotable, click on the link here. To see upcoming topics and where you can attend live, click here.
About Promotable: Promotable is a startup that is closing the data skills gap and helping individuals and companies with the digital skills to make better data driven decisions through expert led and convenient courses and trainings. Click here to learn more about our Data Analytics, Python, and Product Management courses or Corporate Training and Partnership opportunities.
