Attention is Precious. Stop Squandering It.

Remember how much gasoline we used to waste because it was practically free? That was a bad idea.

Carl Alviani
Dec 7, 2018 · 5 min read
Photo credit: Gary Chan

There would be no Google, Facebook, or traditional media were your attention not worth mountains of money.

Photo credit: Bench Accounting

In the era of content marketing and branded apps, many of us are telling stories not for the listener’s benefit, but the teller’s.

The solution isn’t to place a hard limit on word counts, but to make sure each word counts.

Photo credit: rawpixel

Protagonist Studio

Good story makes good strategy.

Carl Alviani

Written by

Writer and UX strategist. Co-founder of Protagonist Studio. Obsessed with design’s hidden consequences. Living in Amsterdam, with my heart in the PacNW.

Protagonist Studio

Good story makes good strategy.