Narrative is the Most Powerful Design Tool You’re Not Using

Designers love to call themselves storytellers. So where are the stories?

Carl Alviani
Jun 1, 2018 · 7 min read
Photo by Patrick Fore on Unsplash

What a thousand words are really worth

Sketching with words

1. Writing a story forces decisions

2. Anyone can modify a story

3. It’s a great universal reference point

4. Stories can absorb anything

5. There’s an endless well of knowledge on what makes a good one

We see the world in stories

Protagonist Studio

Good story makes good strategy.

Carl Alviani

Written by

Writer and UX strategist. Co-founder of Protagonist Studio. Obsessed with design’s hidden consequences. Living in Amsterdam, with my heart in the PacNW.

Protagonist Studio

Good story makes good strategy.