The Science Behind Storytelling

Our brains are hardwired for narrative. Now we’re starting to understand why.

Carl Alviani
Oct 11, 2018 · 7 min read
Sheherizade und Sultan Schariar (1880) — Ferdinand Keller

The narrative advantage.

The Harvesters — Pieter Breughel the Elder

Here’s what we know.

If it doesn’t make sense, it doesn’t work.

Gilgamesh and Enkidu kill the Bull of Heaven. Cylinder seal impression.

Every experience wants to be a story.

Protagonist Studio

Good story makes good strategy.

Carl Alviani

Written by

Writer and UX strategist. Co-founder of Protagonist Studio. Obsessed with design’s hidden consequences. Living in Amsterdam, with my heart in the PacNW.

Protagonist Studio

Good story makes good strategy.