Breaking the Mold: Alex Cooper’s Journey to Becoming the World’s Premier Female Podcaster

Sinarezaei
The Pub
Published in
3 min readNov 23, 2023

Alex Cooper holds the title of the world’s biggest female #podcaster. 🎧

Through the bold and irreverent humor of the Call Her Daddy podcast, 28-year-old Alex Cooper has made a major impact in the podcasting world. As a relationship expert and trusted confidante of celebrities, she has built a business that #Spotify 🎧 values at an impressive £52 million.

The podcast, which launched in 2018 under Barstool Sports, has since grown into a cultural phenomenon, reaching millions of listeners worldwide. In this article, we’ll explore how Cooper achieved this remarkable success and what sets her apart in the competitive world of podcasting.

In 2021, Cooper further cemented her success by signing a reported $60 million+ deal with Spotify, solidifying her status as one of the most influential voices in the podcasting industry.

👨‍💻 The podcast gained popularity due to several factors. Here’s how she achieved it:

🚀 1. Candid Discussions about Sex and Relationships:

Alex Cooper is known for her candid and authentic approach to discussing taboo topics related to sex and relationships. Her willingness to share personal stories from her own life has resonated with listeners and helped to build a loyal fan base.

🎙️ 2. Charismatic Hosting:

Alex Cooper is a charismatic host who is able to engage listeners with her humor and wit. Her energy and enthusiasm for the topics she discusses make her an entertaining and engaging host.

📢 3. Savvy Marketing Strategies:

Alex Cooper has leveraged social media and other marketing channels to promote the Call Her Daddy podcast and grow her personal brand. She has a strong following on platforms like Instagram and Twitter, which has helped to attract new listeners to the podcast.

😂 4. Relatable Humor and Banter:

In addition to discussing sex and relationships, Call Her Daddy also incorporates humor and banter into its content. The hosts’ witty commentary and relatable anecdotes have helped make the podcast entertaining and engaging for listeners.

💼 5. Exceptional Business Acumen:

Alex Cooper has demonstrated strong business acumen in her role as a co-host and producer of the Call Her Daddy podcast. She was instrumental in negotiating the podcast’s move to a new platform and securing a lucrative deal with a major media company.

🌐 6. Masterful Community Building:

Alex Cooper has built a strong community of fans who interact with her on social media and attend live events. This has helped to create a sense of belonging and loyalty among listeners, which has contributed to the success of the podcast.

🎧 7. High-Quality Production:

Call Her Daddy’s success is not only attributed to content but also to top-notch production quality. The podcast maintains a professional and polished sound, enhancing the overall listening experience.

📚 8. Diverse Guest Lineup:

By featuring a diverse range of guests, including celebrities and experts, the podcast attracts a broad audience. This diversity contributes to the podcast’s widespread appeal and keeps content fresh and engaging.

💬 9. Interactive Listener Engagement:

Cooper actively engages with her audience through social media polls, Q&A sessions, and other interactive elements. This direct connection with listeners fosters a sense of community and involvement.

🎉 10. Strategic Partnerships:

Strategic collaborations and partnerships with brands and influencers have played a role in expanding the podcast’s reach and influence. Cooper’s ability to form meaningful alliances has contributed to the podcast’s success.

🔍 11. Adaptability to Trends:

Call Her Daddy has shown a keen adaptability to emerging trends, ensuring that the podcast remains relevant and resonates with current cultural conversations.

📈 12. Data-Driven Decision Making:

Alex Cooper’s approach involves analyzing data and listener feedback to make informed decisions about content, marketing strategies, and overall podcast direction. This data-driven approach contributes to sustained growth and success.

Overall, Alex Cooper’s success can be attributed to a combination of factors, including her authenticity, charisma, marketing savvy, business acumen, and community-building skills.

Alex didn’t simply create a podcast; she built a community, a brand, and a movement.

🎯 Her success serves as a blueprint for podcasters looking to make a significant impact in the industry. 🥀🌳

--

--