Steal These 5 Copywriting Formulas That Sell Anything

I tested them all and the results shocked even veteran marketers

Photo by freestocks on Unsplash

Ever notice how some sales messages grab you while others fall flat?

The secret isn’t magic — it’s formulas that work time after time. But not the same tired advice you’ve seen everywhere.

I’ve tested these five formulas across hundreds of campaigns and millions in sales.

They work for emails, landing pages, social posts, and more.

The best part? You can start using them today.

Formula #1: The Problem-Agitate-Solution (PAS)

This formula hits readers where they hurt, and then offers relief.

Step 1: Name the problem clearly

“Losing subscribers faster than you’re gaining them?”

Step 2: Make them feel it

“Each lost subscriber costs you $50 in potential revenue. With 30 people unsubscribing monthly, that’s $18,000 gone every year.”

Step 3: Present your solution

“Our retention system cuts subscriber loss by 78% on average, saving most businesses $14,000+ annually.”