Introducing Investment Plans on Public
With Investment Plans, we’ve created a new way for members to take the emotion out of investing and automatically invest in a plan tailored to their investment thesis.
At Public, we help people be better investors, equipping them with the tools they need to build wealth over time. Today, we’re excited to share the first iteration of Investment Plans — a first-of-its-kind recurring investment tool that makes it easier to take the emotion out of investing. Investment Plans give members the ability to regularly invest in a personalized combination of a variety of asset classes based on their investment thesis.
Why now?
In the past fifteen months, retail investors have been faced with more prolonged, dramatic market volatility than we’ve seen since 2008. For many retail investors, this is the first time they have navigated this type of market volatility, sparking questions about how to identify the difference between risk and opportunity — often trying to predict “the bottom.”
Many are familiar with the idea that time in the market often proves more valuable than timing the markets, and as we’ve seen historically, spreading investments out over time can be an effective way to build long-term wealth.
To best support our members in changing market conditions, we conducted a survey last year to help us better understand their goals and sentiment. Nearly half of the surveyed investors reported actively focusing on building a diversified, long-term portfolio, with the majority of investors either maintaining or increasing this focus at the beginning of 2023. For these investors, dollar-cost averaging into their portfolios can help mitigate risk and minimize the overall impact of volatility.
How do we address this?
With the launch of Investment Plans, members can put their investments on autopilot with automated contributions to a personalized combination of assets that align with their investment thesis.
Investment Plans can be built completely from scratch with a custom mix of stocks, crypto, and ETFs, or, soon, selected from a catalog of plans curated by a variety of domain experts and members of the Public community. These pre-created plans are a starting point for investors to then tailor to meet their unique goals, time horizons, and risk tolerance.
Instead of scheduling numerous recurring investments in single assets, Investment Plans can be designed to follow specific investing strategies like dividend or growth investing, diversify across single sectors, regularly contribute to the top positions in a member’s portfolio, and more. Members can create as many Investment Plans as they would like.
What’s next?
At Public, we’re working to build a multi-asset investing platform that enables our members to build holistic, diversified portfolios that aren’t confined by singular asset classes. We’re excited to continue to provide our members with the tools and features they need to develop, share, and execute their investing strategies across the numerous asset classes available to them on Public.
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Content is provided for informational purposes only, is neither investment advice nor an offer to sell nor a solicitation of an offer to buy any security. All investments involve risk, including the possible loss of capital. Brokerage services provided by Open to the Public Investing, Inc., a member of FINRA and SIPC. Cryptocurrency trading services are offered by Apex Crypto LLC (NMLS ID 1828849). See public.com/disclosures/investment-plans.
