Truth and transparency is the purpose that drives profit
Shyamal Lallah, Director, Thomson & Scott
With the Millennial and Gen-Z audience demanding more transparency on where their food and drink comes from, Shyamal Lallah, Director at Thomson & Scott explained how the brand meets these consumers’ demands without compromising on product quality, or their brand purpose- which is giving their customers transparency.
In addition to demanding truth and transparency of what’s in their food and drink, this growing audience is more conscious of their environmental impact when making purchases. They are looking for brands who consciously convey this ethos in their products, to ensure they are not unknowingly ingesting high levels of sugar, potential pesticides, or animal by-products.
Thomson & Scott’s solution was to create a new sector in the drinks industry committed to transparency in what goes in their wine, and is clear on their labelling, by asking the simple question- “What’s in your bottle?”. For the environmentally and health conscious consumer, their portfolio of sparkling wine is organic, vegan and avoids adding sugar in production.
Shyamal explained how, by placing importance on transparency, being truthful to their consumers has become the ultimate currency, with customers gaining their trust. In addition, he mentioned how companies can be true to their brand purpose by being a force for good in other ways, whilst still aligning to their values. Examples of this could be looking at the ways employees travel, how companies dispose of products, or experiences they give to the customer. For example, Thomson & Scott echo their focus on sustainability- not only are their products environmentally friendly, but all Thomson & Scott deliveries are made with packaging that is 100% recyclable.
