I Didn’t Know Why I Sucked at Landing Clients Until I Took This $500 Course

And here’s what you can implement today to land that dream client of yours.

Photo by Andrew Neel: https://www.pexels.com/photo/man-in-gray-long-sleeve-shirt-sitting-on-brown-wooden-chair-5255996/

If there is only 1 concept I want you to take away from this article — it’s frame control.

The person who controls the frame in a conversation wins. If you want to close that deal at a price you want, you need to shift the control from your client to your side.

What’s frame control?

A frame is simply a perspective. Frame control is giving someone a lens to see what you see. You cannot have two different perspectives for the same product or service and achieve a deal- Oren Klaff.

Your client wants to put you in a frame that says:

“I am in control here”

“You are a commodity”

“You can be replaced”

“You are too expensive for what you offer”

Whereas you need your client to be in a frame that says:

“You need my service”