Why are email newsletters so popular?

Passive distribution, useful information, and a little bit of personality

Photo by Mathyas Kurmann on Unsplash

Chances are that you’re subscribed to more email newsletters today than you were five years ago. Newsletters aren’t “new” technology, and they are in fact utilizing a relatively old internet distribution channel in your email inbox. Despite this, newsletters are more popular than ever before, and are being utilized by…