Photo by Jon Tyson on Unsplash

Firstly, let’s talk about #hashtags.

Hashtags are powerful. Technically, hashtags are just keywords, a form of dynamic metadata allowing users on social media platforms to find and connect related content. In practice, however, they also operate as a form of metacommentary and have proven to be incredibly effective at not merely naming and echoing social movements but organizing and enabling them. The Internet is a new kind of public and communities negotiate within it, in no small…