The Ready
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The Ready

Ending the Tyranny of the Measurable

Photo by William Warby on Unsplash

“You can’t manage what you can’t measure” is a maxim fused deeply into the modern organizational DNA. From annual budgets to individual SMART goals or OKRs, measurement has played a pivotal role in key organizational interactions such as building shared alignment, informing continuous improvement efforts, and ensuring accountability.




Lessons from our quest to change how the world works. Topics include org design, self-organization, and dynamic teaming.

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Itamar Goldminz

Itamar Goldminz

I enjoy solving human puzzles

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