The Mentor Brand Book— FAQ
How Great Companies Become Irreplaceable Brands
Important answers to critical questions
Wait… what is a Mentor Brand?
It’s a brand that doesn’t try to be the hero of the story.
Instead, it helps you become the hero of your story.
A Mentor Brand listens before it speaks.
It guides instead of brags.
It exists to serve transformation — not self-promotion.
Think Patagonia. Think Strava. Think brands that feel like trusted allies, not megaphones.
Why should I read this book?
Because branding is broken.
Because most companies are still shouting while audiences are scrolling.
Because people don’t want to be sold to — they want to be seen.
This book gives you the tools to stop selling noise and start building trust.
Is this just another storytelling book?
Nope.
This is storytelling as strategy — not as window dressing.
It’s not about telling better stories.
It’s about becoming a better brand.
You’ll learn how to align your narrative with your purpose, audience, culture, and business — across platforms and over time.
Who is this book for?
- Brand strategists tired of shallow campaigns
- Founders looking to build something that lasts
- Marketers, creatives, and comms pros craving meaning
- Leaders who want their brand to serve, not sell
- Anyone building a brand with a soul
Will this help me if I don’t work in branding?
Yes — if you care about influence, trust, community, or meaning, this book is for you.
It’s as much about how we connect as it is about commerce.
(And if you’re building a movement, launching a product, or leading a team — you are building a brand.)
What makes this different from other branding books?
- It’s not obsessed with growth hacks.
- It’s not a nostalgia trip through Levi’s ads.
- It doesn’t pretend purpose is a slogan.
It offers a new framework for building enduring brands through emotional complexity, narrative architecture, and adaptive storytelling.
Also: It’s short. Punchy. And honest.
What will I be able to do after reading it?
✅ Define your brand’s moral core
✅ Clarify your role in your audience’s transformation
✅ Stop trying to be interesting — and start being useful
✅ Build an adaptive, emotionally resonant brand story
✅ Use storytelling to align product, culture, and community
✅ Sleep better knowing your brand isn’t full of BS
Is this book based on real work?
Yes.
It’s built on 30+ years of consulting, teaching, and building brands with purpose — from startups to legacy companies.
It’s also inspired by neuroscience, psychology, cultural theory, and the hard lessons of watching brands fail (and succeed) at transformation.
Can I use this with my team or clients?
Absolutely. In fact, you should.
This book includes prompts, tools, and frameworks designed to be used in strategy sessions, brand sprints, and workshops.
Need help running one? I do that too.
How do I get the book?
📕 Available on Amazon now
🧠 Companion workshop: Request it
🎙️ Author talks: available for events, offsites & keynotes — Always ready, not always available. Check my calendar
Final question: What’s the one thing you want readers to remember?
You’re not the hero.
Your job is to help someone become who they’re meant to be.
That’s what real branding is.
Do you want to experience Brand Transformation as you learn it?
Apply to the Story-Driven Learning Lab
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