#RealVirtual Spotlight: Christina Heller of @VRPlayhouse on @RealVirtualShow Ep10

Developing branded and 360 content for virtual reality…

We sit down with Christina Heller, the co-founder and CEO of VRPlayhouse and talk all things virtual reality, 360 video, branded content, and the evolution of storytelling at the junction of film, theatre, and video games.

It’s a fun conversation, focused on virtual reality in general and VR storytelling in particular, adressing VRPlayhouse’s outstanding work with branded 360 content specifically (Red Bull, Discovery Channel, Four Seasons, etc). We also discuss how branded content via virtual reality could be more powerful than traditional brand marketing or native advertising, as well as how virtual experiences can be strong emotional vehicles.

The Real Virtual Show is a live, participatory talk show focused on all things mediated reality. Hosted by @TheMalia, we have conversations with leaders in the exciting virtual and augmented reality space. Join us live every Tuesday at 11AM PST/2PM PST and 5PM PST/8PM EST here http://www.realvirtualshow.com/live/ or catch the audio edits from our show as a podcast on iTunes: http://bit.ly/RVSiTunes or any podcast directory: http://bit.ly/RVSrssfeed. Where real people talk live about virtual #realvirtual