Kevin Kelly and being the only.

Iñaki Escudero
The Rebel Within
Published in
2 min readApr 4, 2024

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“You want to be doing something where it’s hard to explain to your mother what it is that you do. So it’s like, “What is it? Well, it’s not quite radio. I don’t know. It’s like talking.” And so that’s where you want to be. You want to be the only. You want to — and that’s a very high bar because it requires a tremendous amount of self-knowledge and awareness to get to that point, to really understand what it is that you do better than anybody else in the world. And for most of us, it takes all our lives to figure that out.

And we also, by the way, need family, friends, colleagues, customers, clients, everyone around us to help us understand what it is that we do better than anybody else because we can’t really get there by yourself. You can’t do thinkism, you can’t figure your way there, you have to try and live it out. And that’s why most people’s remarkable lives are full of detours and dead ends and right turns because it’s a very high bar. But if you can get there — you don’t need a resume, there’s no competition. And it’s easy for you because you’re doing it. You’re not looking over your shoulder, you’re just right there. So don’t aim to be the best. Be the only.”

Kevin Kelly (born 1952) is the founding executive editor of Wired magazine and a former editor and publisher of the Whole Earth Review. He has also been a writer, photographer, conservationist, and student of Asian and digital culture.

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Iñaki Escudero
The Rebel Within

Brand Strategist - Storyteller - Curator. Writer. Futurist. Marathon runner. 1 book a week. Father of 5.