Here’s Why I Love Content Creator Influencers
The word influencer is very vast and can be used to describe different groups of people. You have influencers who built their brand from the ground up, by curating content in their own way, you have influencers who were already popular through their own craft in the music, film, or fashion industries amongst others and you have influencers who became popular overnight from a viral trend.
A content creator is someone who produces inspirational, educational, or entertaining content that interests their target audience.
All the types of influencers can also fall under content creators. You have actors and artists, who create specific content for their audience, whilst still focused on their craft, you have the overnight influencers who create content around other viral trends or that one trend that made them popular, and you have the curator influencers who love being referred to as content creators.
It is one thing to take a nice photo on social media and garner heaps of followers from that, but it is another to understand what your audience likes and curate your content to cater to that, which is what defines a content creator.
Content creators are storytellers and curators. They are not just focused on posting on their social media platforms, but look to create an experience with their posts. They are focused on producing well thought out concepts that align with their brand, satisfy their target audience and realize a brand’s vision.
Content creators pay close attention to detail with every interaction, from the first outreach to the final report. They understand the vision of the brand and try to bring this to life as much as they can.
Content creator influencers will always be top tier for me, for the time and effort they put into each production, their ability to understand and satisfy their audience, client briefs, realize this, and still remain within their own aesthetic.
Some of my favorite content creator influencers are;
…… and so many others!
Amaka Okosieme is a Communications Strategist, Content Creator, and Lifestyle Enthusiast
