Tips to Creating Newsworthiness for your Brand
It’s no secret that there are a lot of brands trying to get noticed these days. A brand can produce the best service or product, but if it isn’t trending then no one will care. The question is how do you get buzz for your brand? There are a million ways to give a relatable or useful news snippet that your audience will love and ensure your brand stays within the limelight!
Be engaging to people beyond your target audience.
The degree to which an audience connects with a brand’s stories determines its newsworthiness. Think about the brand’s appeal to the audience and the reasons they will be compelled to interact with the brand.
Consider how your brand is influencing the industry and the lives of your customers as well as what your brand is doing to advance the industry. Compile a list of viewpoints that would be appealing to those beyond your core audiences. You can ensure that your brand’s story is heard by making the message newsworthy, relevant, and engaging.
Keep the following in mind when creating content for your brand:
- The content should be thought out and well-researched.
- Be creative and innovative when marketing your brand.
- Use of catchy headlines and trendy keywords
- Keep the audience engaged by creating content that is enticing and visually appealing.
Be Informative
Another way to keep the brand newsworthy is to incorporate brand-related information. This gives the audience something to latch onto and share with others. Consequently, it lends credibility and authority to your brand.
Be brief and concise.
Given today’s fastpaced world, brands must keep their messaging succinct and to the point as more people have shorter and shorter attention span. Brevity will draw a larger audience and foster more amplification and engagement as the audience won’t feel like they’re wading through endless text to find something valuable.
Stay on top of trends
Your brand is only as interesting as you make it. You must be proactive about getting your brand into the news if you want to remain top-of-mind with consumers and the media. By paying attention to trends, being unique, and thinking creatively, you can make your brand newsworthy.
Start by keeping up with the latest trends in your industry. This will help ensure that your brand is always relevant and top of mind. This can be done in a range of ways, including by subscribing to trade publications, configuring Google Alerts, or following influential people on social media.
Be Authentic
Brands need to stand out and be distinguishable and this will make the brand memorable. It must be authentic and develop a compelling USP (unique selling proposition). The more unique and timely it is, the more likely it is to generate attention.
Be Creative
Think creatively. There are countless possibilities for innovative marketing and PR gimmicks that will draw attention to your brand. Get creative with your campaigns, content, and marketing strategy, and you’ll start to see results right away.
Make it Visually Appealing
A great story is nothing without great visuals to accompany it. Make sure your story is accompanied by high-quality images or video that will grab attention and help tell your story.
Go Digital
Social media is a great way to spread the word about your brand and its newsworthy stories. Use platforms like Twitter, Facebook, and Instagram to share your story with the world.
Newsjacking
Newsjacking can be a great way to get your brand in front of a larger audience, but it’s important to do it right. By following the other tips, you can make sure that your brand comes across as newsworthy and trustworthy, without coming across as desperate or spammy. With a little effort, you can turn newsjacking into a powerful tool for your brand.
When it comes to promoting your brand and making it newsworthy, you need to create a story that will capture the attention of the media and the public.
Colin Apata is an Account Manager at RedrickPR
