Twitter Accidentally Loops Nickleback’s Tweets In Users’ Timelines For 6.5 seconds

Blames accidental “git-merge” with Vine Camera app

Tony Hue
The Release Notes
1 min readJan 18, 2017

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SAN FRANCISCO, CA — After a failed attempt to sell Vine, Twitter experienced a major meltdown this morning when tweets from Canadian rock band Nickelback started looping incessantly in users’ timelines for exactly 6.5 seconds. “Not even the trolls can stand a chance against Nickleback #NickleBackLoopApocalypse” tweeted Twitter’s now-former Head of Abuse and Safety in an attempt to put a positive spin to today’s looping disaster. The tweet and account has since been deleted.

According to a Twitter spokesperson, the company was rolling out an update to automatically loop videos shorter than 6.5 seconds when a “bug” nearly ripped a hole in the fledgling social network. The engineer responsible has since been hired by rival Facebook after CEO Mark Zuckerberg himself reportedly sent the individual a private message to thank them and to offer a lucrative role at the company.

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