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THE RELEVANCE HOUSE.
We help you building, designing & delivering a relevant brand & story. Because only relevance has impact.
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What have we learned from 2020?
What have we learned from 2020?
The Corona pandemic has changed many things: how we work, how we communicate with each other, and also how we handle our clients’ needs…
The Relevance House.
Dec 22, 2020
Goliath, meet David — or when corporates and startups cross paths.
Goliath, meet David — or when corporates and startups cross paths.
This isn’t your usual David versus Goliath story exactly. It’s more: Goliath finds David’s ideas cool and sexy, and so they hook up and…
The Relevance House.
Jul 27, 2020
Charity fundraising – Trust is good, but traceability is better.
Charity fundraising – Trust is good, but traceability is better.
Today, we expect to be able to track what we buy. Whether buying gadgets, clothes or food online, real-time tracking gives us peace of…
The Relevance House.
Jun 4, 2020
MedTech: How AI is changing the way medications are developed
MedTech: How AI is changing the way medications are developed
With the coronavirus spreading throughout the world, startups are turning to artificial intelligence and machine learning to help…
The Relevance House.
Mar 31, 2020
Blockchain, Boeing and Buildings
Blockchain, Boeing and Buildings
What does the landing gear of a Boeing 737 have in common with a one-story house in Cambodia? They are both being tracked using blockchain…
The Relevance House.
Mar 16, 2020
Not So Fast, Fashion!
Not So Fast, Fashion!
The January sales are over for another year. And it’s quite probable that most of us succumbed and bought something highly unsuitable…
The Relevance House.
Feb 10, 2020
Retracing the Fashion Supply Chain
Retracing the Fashion Supply Chain
At THE RELEVANCE HOUSE, we love chatting to exciting new brands and hearing their stories. We recently met Philipp Mayer and Lukas Pünder…
The Relevance House.
Jan 27, 2020
Real Estate, a Real Mess.
Real Estate, a Real Mess.
In the past decade, technology has had a colossal impact on a wide range of economic sectors. However, real estate has been more resistant…
The Relevance House.
Nov 19, 2019
A Growing Interest in Blockchain Use by Tax Authorities
A Growing Interest in Blockchain Use by Tax Authorities
The Big Question: Can blockchain reduce the tax gap and tax administration costs, thereby making the tax system fairer, safer and simpler…
The Relevance House.
Nov 12, 2019
Can Blockchain Bring Voting into the 21st Century?
Can Blockchain Bring Voting into the 21st Century?
There has been a growing number of public trials of blockchain-based voting systems recently. One reason for this flurry of activity is…
The Relevance House.
Nov 5, 2019
How long is a piece of string?
How long is a piece of string?
Innovation is a tricky thing to define — where do the borders lie in a brand-new field? Take Bidooh, for example. They’re a UK startup…
The Relevance House.
Oct 16, 2019
The Idea of a Blockchain-based Digital Identity System
The Idea of a Blockchain-based Digital Identity System
One of the most promising applications of blockchain that is currently in development is digital identity. According to a new report by…
The Relevance House.
Sep 17, 2019
Dealing with the Short Attention Span on Social Media
Dealing with the Short Attention Span on Social Media
Social media is often blamed for people’s short attention span. However, it can also be turned the other way around: people’s short…
The Relevance House.
Sep 8, 2019
Marketing madness
Marketing madness
Can a blockchain project effectively market itself, using in-house resources, startup grit, and a healthy can-do, bootstrapping attitude?
The Relevance House.
Aug 19, 2019
The Importance of Cultivating Your Network in the Blockchain Community
The Importance of Cultivating Your Network in the Blockchain Community
Professional networking is much easier than before. Social media platforms now dominate the scene and there are hundreds of potential…
The Relevance House.
Aug 11, 2019
How to Successfully Use Content Marketing as a Blockchain startup with Tight Resources?
How to Successfully Use Content Marketing as a Blockchain startup w...
The world of content marketing is booming and quickly evolving. Social media platforms are flooded with all sorts of content — from…
The Relevance House.
Aug 5, 2019
How does blockchain change processes in a big corporation?
How does blockchain change processes in a big corporation?
In our previous article on how blockchain adoption will affect the average user, we discussed the fact that blockchain technology is…
The Relevance House.
Jul 29, 2019
Who Survived the Crypto Winter?
Who Survived the Crypto Winter?
As the crypto winter of 2018 — Q1 2019 is officially declared “over”, it’s time to have a look at the damage done to the blockchain sector…
The Relevance House.
Jul 21, 2019
How does blockchain work for the average Joe?
How does blockchain work for the average Joe?
Sometimes, amidst the continual back and forth of blockchain hype, we hear the question “So what does it do for me?” It’s a good question…
The Relevance House.
Jul 14, 2019
How to Survive the Crypto Winter: Why did the Basic Attention Token (BAT) succeed while others…
How to Survive the Crypto Winter: Why did the Basic Attention Toke...
In early January 2018, the crypto market was on fire. It was a time of frenzied excitement as token values skyrocketed and the combined…
The Relevance House.
Jul 7, 2019
Behind the Scenes at THE RELEVANCE HOUSE
Behind the Scenes at THE RELEVANCE HOUSE
At THE RELEVANCE HOUSE, we don’t often talk about ourselves — we prefer to focus on the industry and our clients, and generally get on with…
The Relevance House.
Jun 30, 2019
Media Training: What, Who, How?
Media Training: What, Who, How?
It’s not what you say, it’s the way that you say it. Being able to speak to the media is a fundamental skill for business leaders. From…
The Relevance House.
Jun 23, 2019
In the Beginning Was the Whitepaper
In the Beginning Was the Whitepaper
And it was sufficient. However, those times are over. In 2017, it seemed like any kid with a bright idea could write (or plagiarize!) a…
The Relevance House.
Jun 16, 2019
The Blockchain Sector isn’t just for Coders: Learn about the Possibilities of Blockchain Education
The Blockchain Sector isn’t just for Coders: Learn about the Possib...
Everyone’s talking about the tremendous potential of blockchain and judging by the amount of investment by large corporations, confidence…
The Relevance House.
Jun 10, 2019
Scam Spotting
Scam Spotting
If you’re up to date with what happens in the crypto scene, the name “Bitconnect” might ring a bell, or remind you of the scream: “Hey…
The Relevance House.
Jun 3, 2019
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