Surrender the Pink

When we say we’re not into pink, let us explain…

Erica Boeke
The Relish
2 min readJul 5, 2016

--

We don’t hate all things pink. Here are a few pink things we like:

WE ARE NOT PINKISTS! WE DO NOT HATE PINK. Pink things we like: (left to right)) The singer Pink. Frozen rosé slushies. Things from the Victoria’s Secret PINK Collection.)

When we say that we denounce pink, we are talking about the one-size-fits-all, all-chicks-love-pink marketing strategy that many brands have embraced. Here is a really good article about how this approach just doesn’t work anymore. (Except maybe for this this lady.)

OUR POINT IS: We love our teams deeply. And we want to wear our team colors loud and proud.

We know we’re not alone:

We love these chicks. Image via female sports fan problems

The Relish invites you to show us your True Colors: Send us selfies, party pics, videos, music videos, poems, whatever you got showing you wearing your true colors. ‪#‎TrueColors‬ ‪#‎TheRelish‬

Just like this wonderful Relisher right here, one @jennarwilliams.

There’s more where this came from. Visit us at The Relish to sign up for our newsletter — delivered fresh into your inbox every Monday and Thursday. And follow us on Facebook, Twitter and Instagram.

--

--

Erica Boeke
The Relish

boss lady, writer, author, sports-lover, entrepreneur