Fashion In The Metaverse
Pixels, not textiles
With classes, concerts, and meetings being held online, the virtual world is gaining dominance. As people spend more of their time there, they wish to have themselves better represented. They want their avatars to look their best. You may know someone who has paid a tidy sum on a pack of Zoom backgrounds or a ring light to illuminate their face on-screen better. Virtual fashion is a mere step down that digital path.
In the past couple of years, the fashion industry has been focusing on this intersection of digital and physical and has been expanding in it, and it has brought about three facets to digital fashion:
- Phygital: digital fashion conceived to produce physical garments
- Physical and digital combined: which is digital fashion that a person can wear by making use of augmented or virtual reality
- Fully digital: which is digital fashion that is sold directly to an avatar.
The metaverse is about the last two types: physical and digital combined and digital-only.
The collaboration with the gaming industry is essential to fashion houses as it is a huge economic opportunity and it helps them forge a deeper relationship with the GenZ generation. It also excites creators because it explores your identity and showcases…
