Quality Listing Descriptions Close Sales

Titles get attention, Pictures draw interest, Descriptions explain.

Photo by Priscilla Du Preez on Unsplash

When someone likes the picture they will want to know what you have to say about your item. When they get to the description they are genuinely interested. You have a warm lead, they are looking for details. They want to know if your item makes sense for them. Providing plenty of good information will get them closer to buying or bidding.

• Always list known defects, wear, or missing parts
• Year and place of manufacture, date stamps, serial number, if you have it
• List pertinent dimensions
• Anything relevant you have known about its history
• Never make stuff up or exaggerate
• Write in complete sentences, avoid long paragraphs
• Stay to the point. Don’t do a paragraph when a sentence will do
• bullet points can work
• Attention spans are very short these days and there are likely several similar items for sale at the same time. You want to be crisp, positive, and honest.
• Any other fields offered by the site should be filled in as much as possible.