Picture this: It’s 2014, and rumours are swirling around the tech industry that Apple is working on a secret car project. The project, codenamed Project Titan, was supposed to be Apple’s grand entrance into the automotive industry, a revolutionary new car that would take the world by storm. The project was shrouded in secrecy, with only a few hints leaking out to the public. Everyone was eagerly anticipating the big reveal, but it never came. In the end, the project was scrapped, and the Apple Car became a thing of myth and legend. So, what happened? Who killed the Apple Car?
Project Titan
When news of Project Titan first broke in 2014, it immediately captured the imagination of the tech industry. Apple, a company that had already disrupted the music and smartphone industries, was now turning its attention to cars. According to reports, the project was being led by Steve Zadesky, a former Ford engineer who had worked on the iPod and iPhone teams. Zadesky was tasked with building a team of experts to work on the top-secret project.
In the early days, Project Titan was focused on building a car from scratch. Apple was reportedly hiring automotive experts from around the world, including engineers from Tesla, Ford, and General Motors. The company was even rumoured to be in talks with BMW about a potential partnership. The goal was to create a…
