Embracing Foresight in UX Design for E-commerce
Anticipating the Future to Deliver Exceptional User Experiences
Welcome to this deep dive into the exciting world of foresight in UX design. Today, we’ll explore:
- The concept of foresight in UX design
- The relevance of foresight for UX designers in the e-commerce space
- The importance of foresight in anticipating future user needs and trends
- An overview of foresight techniques and their relevance to e-commerce UX design
What is Foresight?
As UX designers, we are often expected to anticipate user needs and design intelligent products that meet those needs. To do this successfully, several user research methods are commonly employed to understand user behavior and respond to them. However, there is a limit to how well we can anticipate and design for user needs based solely on past behavior. In a world where unexpected changes can alter the reality of our target users, the ability to anticipate future trends and behaviors that could impact user experiences is crucial.
Think about how the recent global pandemic revealed structural gaps in nearly every sphere of society. Before that, the 2008 global economic crisis and the September 11…
