Audiograms: A Great Way to Advertise Your Podcast

Sean O’Leary brings you a guide on how to create an audiogram in order to promote your podcast.

This is what an audiogram for The Reynolds Sandbox would look like.

With podcasting becoming a growing and popular medium, advertising your podcast is one of the most important parts of the process. You can share the link on Twitter and Facebook like you would an article, but there is an even better way to do it. Creating an audiogram is a fun and effective way to promote your audio content. But how do you make an audiogram?

#1: Finding the right website to do it.

There are many websites you can use to create your audiogram. You just have to find the right one that works best for you. There are a few popular ones, such as and For me, I like to use I find it easier to use than the other two, and I’ve been using it since I started making audiograms. It’s a very easy-to-use website that will allow you to do plenty of things from making an audiogram to transcribing video or making audio into video. It makes creating audiograms simple and guides you through it.

#2: Selecting the right audio.

This is the most important part of the process. Finding the right audio to promote for your audiogram is key to pulling in a potential listener. You will upload your entire podcast audio into the “Audiogram Wizard,” section on the website. From there, you’ll want to find a short clip that will draw people into your podcast. No more than a minute should work. Also make sure to turn the captions on (in bottom right part).

#3: Selecting your visual.

Next, you’ll want to select your aspect ratio. You can choose from portrait, square, or landscape. Once you’ve chosen that, you can select what image you want to use for your audiogram. You can use the logo for your podcast or even a picture of something related to your episode. That could be a picture of your interviewee or a general photo of what you’re talking about, or your own design. You can choose the style of your waveform and even add some text to your audiogram, though with the captions, that might be a bit too much, unless properly placed elsewhere, so that it’s not competing with the captions, but rather augmenting the,.

#4: Fixing your captions.

The program will create captions for you, but it doesn’t always recognize the words correctly. Because of this, you’ll have to go through and fix those mistakes. It shouldn’t take long, as Headliner generally does a good job. Once you finish that, you will export your audiogram and download it. Once you’ve done this, you’re ready to begin sharing it as a video on many different platforms.

Explainer Journalism by Sean O’Leary for the Reynolds Sandbox




The Reynolds Sandbox showcases innovative and engaging storytelling by students with the Reynolds Media Lab.

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Reynolds Sandbox

Reynolds Sandbox

Showcasing innovative and engaging multimedia storytelling by students with the Reynolds Media Lab in Reno.

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