Artists Were Bigger Back in the Day, Right? Not So Fast…
From Elvis to The Beatles, Michael Jackson, Nirvana, Taylor Swift, and…Bad Bunny? Today’s music has a chance to be bigger than the iconic names we’ve all known for decades.
When discussing music, most of us retreat to our generational corners and claim “our” music was the biggest and perhaps the best. It’s not difficult to figure out why this happens, as the music we grew up with typically attaches itself to our souls and brings back some of our greatest memories.
Yes, using terms like “best” is highly subjective, but that’s never stopped any musical argument I’ve ever heard. A word such as “biggest,” however, is not nearly as subjective and can be quantified in several ways.
What am I talking about exactly? Thanks to an interview I watched on YouTube with Rick Beato (Everything Music) and Rich Levy, Senior VP at Live Nation, I’m talking about monoculture and its inherent influence on music.
Levy explains monoculture this way, “When it was much easier in the media environment for a single song to become pervasive throughout the world and global culture.”
He goes on to give an example of walking along the beach in the early 1980s as a…
