The Millenium: Sunshine Supernova In the Sky
The Millennium — “It Won’t Always Be the Same”
Sunshine pop went supernova with the Millennium, a 60’s supergroup that created Begin — the greatest sunshine pop album ever recorded.
As to the sublime “It Won’t Always Be the Same,” Jittery White Guy says:
There are plenty of disarmingly sweet pop tunes with ringing guitars and sweeping harmonies [on Begin], most notably “It Won’t Always Be The Same” . . . . Given [Curt] Boettcher’s studio chops, it’s no surprise that the album sounds absolutely wonderful . . . .
Begin cost more to make than any other album from ’68 other than The Beatles’ White Album, and no one buys it.
As Richie Unterberger writes, it was “at once too unabashedly commercial for underground FM radio and too weird for the AM dial.”
Like many songs in the “sunshine” genre, the lyrics are much darker than the music. Is “The Same” a civil rights song or a “she done me wrong” song? “Blowing in the Wind” or “Idiot Wind”? What do you think?
Originally published at http://bracefortheobscure60srock.com on September 19, 2022.
