The “Why?” Behind The Rise of Privacy Tech

There is increasing interest in privacy innovation, but the critical players (innovators, investors, and privacy domain experts) aren’t connected enough to move things forward at the pace the market needs.

Privacy tech founders — say it’s too hard to find investors who understand and fund privacy tech. Converting the rest seems impossible on your own, especially with so many VCs conditioned to invest in technology that exploits rather than protects privacy. Innovators also need access to privacy advisors experienced in product design and engineering, and to respected thought leaders in privacy who can amplify their solutions and brand within the privacy industry.

Simultaneously, investors who are interested in privacy tech struggle to understand the market challenges and whether individual startups can adequately address them. This lack of understanding increases their challenge in determining what’s investible in the privacy tech landscape, which potential privacy tech startup investments will garner a significant return on investment, and which solutions offer customer value. For investors already investing in privacy tech, understanding the privacy communications landscape is critical for portfolios investments to thrive.

Meanwhile, privacy domain experts (many of whom are the potential customer base for these…