Introducing “The Road To Impact”
A 10 Part Series on The Business of Change and What it Takes to Bring Energy Everywhere.
Magicians. Cell phones. Sickness. Flames. Rocket Scientists. Motorcycles. Moms. A cup of chai.
Weird list of items, right?
Well, turns out they’re connected — they all play a part in BioLite’s mission to address one of the biggest opportunities of our time: universal energy access.
And that opportunity comes with incredible experiences and challenges, all part of trying to create scalable and meaningful change in emerging markets. We’re out to solve some really hard problems – and we want you to ride shotgun while we do it.
Our new publication, The Road to Impact is a 10 part series that shows you how we’re building a business rooted in social impact and re-imagining energy on a personal scale. Each month in 2016 we’ll introduce you to a new side of our business and an unfiltered look at the day-to-day: We’ll show you how our scientists engineer combustion, how our products are manufactured, how our users across India and Africa inform our designs; we’ll go on the road with our distributors and learn what makes a great pitch and how we train and support rural customers; we’ll talk about the micro-loans that are helping make energy ownership possible for even the lowest income customers, and at the end we’ll measure our impact to date. Sharing both our ups and downs, we’re in for it all.
We’re equal parts scared and excited to pull back the curtain but we couldn’t imagine a better home for this series than Medium — we look forward to seeing your comments, questions, and experiences about the business of change and what you see as the biggest opportunities, and challenges, for creating impact. This content isn’t canned — it’s a living, evolving timeline of our work and we hope that you become a part of this journey with us.
Let’s get going.
