The Royal Family & Instagram Reels — Looking Back at the Coronation
How the Royal Family Utilized Instagram Reels in Their Social Media Strategy During the Coronation of King Charles III
This article was originally published in May 2023 during the coronation of King Charles III.
Are you more of a TikTok person or an Instagram Reels person? Both offer a short-form video format that keeps us anticipating the next scroll. Whether you use it for entertainment or tutorials, your algorithm knows it and there is a reason you keep coming back.
As someone who has experience using social media for both myself and as a freelancer, I get a behind-the-scenes look at these platforms and their audience. In a report by Demandsage.com, 31% of Reels users are 25–35, 16% are 35–45, making those two age groups the largest. TikTok tends to skew younger, and has some differences in terms of actual content creation. Instagram Reels has more features for in-app editing, but you are not reading this for an opinion piece on the Instagram Reels vs TikTok debate (I am team TikTok).
While covering the coronation of King Charles III on my platforms, I noticed one thing in particular. The Prince and Princess of Wales, also known as Prince William and Kate Middleton stepping…
