TECHNOLOGY RE-DEFINING THE FUTURE OF FASHION

The Rushing Hour
The Rushing Hour Fashion
3 min readSep 1, 2015

THE FUTURE — is powerful. It represents going ahead and let your imagination take a fun ride into the unknown. We may not be able to predict where fashion is going to be in 30 or 40 years’ time like the legendary Star Wars did in 1977. However the future of our fashion world is looking truly magical. I can’t wait to share some insights with you. Switch on your sense of wonder, strap in and let’s take a wild ride.

Balenciaga star-wars hat

“FAST FASHION” 3D printed

If you are not excited about 3D printing, you are not thinking big enough. Some technology visionaries predict that life on Earth will soon radically transform and we will barely recognise it 50 to 75 years from now. We are already seeing this technology invention changing lives of many, with 3D printed prosthetic limbs .

China became the first nation in the world to 3D print an entire mansion. American designers had introduced 3D printed cars. The first 3D printed hamburger was eaten in England. This technology discovery is opening up a whole new world.

Fashion, is certainly not an unfamiliar industry to be involved in the transformation of 3D printing.

Danit Peleg, a 27-year-old Israeli fashion design student, 3D-printed an entire fashion collection from home. She’s seeing the future of fashion consumption to be 100 per cent printable. I am sold on the idea of not having to pack before travel, all I need is print what I wear from my very own hotel room.

3D-printing guru from Finland Janne Kyttanen has designed a kit of clothes and accessories that can be printed in one go from a single computer file. Travelling and have no time to pack? You may be able to print all essentials out at the airport soon.

While many of us are still sceptical about the comfort of 3D printed materials to be wearable. Horray… to some genius has already thought about that by inventing the world’s first ever 3D fabric printer Electroloom, which recently successfully funded their project via Kickstarter. Bravo to those guys!!

Then, of course, let’s not forget about laser cutting. This has already been a familiar technology for treating various existing textiles to achieve etched or lace like texture. The possibilities is only in the hands of the designer. Alexander Wang — my fashion hero — has inspired us with lots of laser cutting in his collections in recent years.

I want them all, so I’m making my own in THE RUSHING HOUR. The world is hungry to see what technology can change fashion and change the way we feel when wearing them. I am more than excited to launch this tech savvy brand end of this year. Stay tuned.

Jac

Originally published at therushinghour.com on September 1, 2015.

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